#POS1

Here’s a detailed breakdown of the podcast “How Brands Like Apple & Nike Use Marketing To Control Your Mind” featuring Sanjay Arora on Figuring Out with Raj Shamani

🧠 1. Psychology Behind Big Brands

• Brands like Apple, Nike, Coca-Cola don’t just sell products—they sell lifestyles and emotions.
• They use behavioral science to make you associate their brand with identity, status, or belonging.
  • Nike = Motivation, Victory
  • Apple = Creativity, Premium, Innovation

🎨 2. Color & Design Tactics

• Red creates urgency (used for sales).
• White/Minimalism = Premium, clean feel (e.g., Apple).
• Brands invest millions into design psychology to make you feel something instantly.

🍟 3. Addiction by Design

• In food and tech, brands engineer products to trigger dopamine (e.g., McDonald's fries or social media scroll).
• Sanjay mentions how habit-forming techniques increase repeat usage/purchase.